Where Speedmaster Stands

In 2017, Speedmaster was listed 34th among Australia's top 100 online retailers - a position that reflects the company's reach beyond the performance aftermarket and into broader e-commerce. That ranking, combined with continued recognition in the automotive sector, set the tone for the year.

Recognition

Speedmaster received its ninth SEMA Global Media Award in eight years at the 2017 SEMA Show in Las Vegas, and was named a finalist in two categories at the Online Retail Industry Awards.

"It is very humbling to be associated with companies that we admire and respect. Receiving our 9th SEMA Award and to be highly regarded as an online retailer is a major achievement." - Jason Kencevski, CEO

CEO Jason Kencevski was also recognized among the top 50 e-commerce executives at Internet Retailing 2017 and was invited to speak at the CEO Leadership, Innovation and Diversity Symposium in New York.

Products: El Rayo, the Blackbird, and Speedmaster Tools

Three product milestones defined the year. El Rayo, Speedmaster's latest patented product, will receive its formal trademark in early January 2018 - a result of the in-house design process that produces exclusive, engineered components carrying the brand's identity.

The Speedmaster Daytona Blackbird is the first complete car manufactured by Speedmaster. It represents a deliberate shift from component manufacturing to full-vehicle builds - showcasing the full range of Speedmaster-engineered parts in a single platform.

The Speedmaster Tools app was released as a free build-planning tool for enthusiasts, consolidating performance calculations into one mobile application. With over 150,000 SKUs available online, Speedmaster remains one of the few manufacturers equipping vehicles from standard replacement to Top Fuel Dragsters.

Looking Into 2018

"The Speedmaster team has set out for a new 10-year plan, one example being the release of the Speedmaster Blackbird. I look forward to sharing this journey with everyone along the way." - Jason Kencevski, CEO

The direction for 2018 is set: continued product development, a deeper move into complete vehicle builds, and the next phase of a long-term plan already in motion.