Power Retail 100: From 83rd to 34th

Speedmaster was ranked 34th in the 2017 Power Retail 100, Australia's most established annual ranking of digital retailers. The ranking is based on metrics including sales volume, site traffic, channel proliferation, and customer experience. Speedmaster advanced from 83rd in 2016 - a jump of nearly 50 positions in one year.

Speedmaster was one of two automotive aftermarket brands to meet the criteria for the list, placed ahead of SuperCheap Auto. The company also received the Ones to Watch Award, recognising retailers making measurable progress in the e-commerce landscape.

"I'm impressed by our effort this year, coming from a 2016 ranking of 83rd and jumping almost 50 spots to land at 34. I'd like to acknowledge the other retailers who made the list, and hopefully together we can shape the future of online retail in Australia." - Jason Kencevski, CEO

E-Commerce and Global Operations

The ranking reflected a broader operational trajectory. Speedmaster expanded from 15,000 SKUs to 100,000 online selling SKUs, positioning it among the three largest automotive aftermarket sellers globally. The company was also selected as the sole automotive case study for Pitney Bowes, the American global e-commerce provider, to extend its reach into the wider automotive market in 2017 and beyond.

February 2016 marked the largest single-month sales revenue in company history, and the full 2016 year set overall revenue records across both online and offline channels.

Product and Industry Recognition

On the product side, Speedmaster had earned eight SEMA Awards in seven years at the time of this ranking - two of which came at the 2016 SEMA Show in Las Vegas. The company also released its DNA product line, expanding the engineered product catalogue heading into 2017.

Speedmaster maintained the highest consistency as an eBay top-rated seller, manufacturer, and storefront worldwide - a position held alongside shipping more than five million products to over 100 countries.

About Speedmaster

Founded in 1979, Speedmaster is a vertically integrated performance company delivering complete, engineered performance systems across engines, drivetrain, and forced induction. With more than 500 employees across three continents and over 25,000 parts designed, engineered, and manufactured in-house, Speedmaster operates as a unified brand built on engineering precision, long-term thinking, and measurable results. Learn more at speedmaster79.com.