Performance parts leader Speedmaster (www.speedmaster79.com) fuels grassroots drag racers with inspiration and prizes as a proud new sponsor of NHRA’s “Be A Winner, Be A Member” initiative, turning local victories into high-octane rewards.

Speedmaster, an innovation-driven manufacturer of high-performance automotive parts, is excited to announce its participation in the NHRA’s Be A Winner, Be A Member program for the 2025 season. This initiative rewards NHRA members who win regular bracket racing events at their local NHRA member tracks with prizes from sponsoring companies. By joining this racer-focused program, Speedmaster aims to support grassroots drag racers and help transform their local wins into tangible performance upgrades and future inspiration.

The Be A Winner, Be A Member program awards prizes to NHRA members who triumph in weekly bracket races. Racers who “Join. Race. Win.” at their hometown track become eligible for monthly drawings of sponsor-donated prizes and discounts. At season’s end, one lucky racer receives a grand prize, celebrating their dedication to the sport. Speedmaster will provide prize packages such as gift certificates for Speedmaster performance parts, affirming its commitment to those competing for the love of drag racing.

“We’re thrilled to give back to the grassroots racers who form the backbone of drag racing,” said Jason Kencevski, CEO of Speedmaster. “By supporting the Be A Winner, Be A Member program, we hope to fuel their passion and help turn their local victories into the next step toward their racing dreams.”

Speedmaster’s sponsorship not only rewards racers but strengthens its connection to the grassroots community. Winners can reinvest their prizes into upgrades like Speedmaster’s high-flow cylinder heads or a wide range of precision-engineered components, built for every level of racing.

From local bracket shootouts to national events, Speedmaster has a long history of empowering racers with reliable horsepower and cutting-edge innovation. “Today’s bracket racer could be tomorrow’s champion,” is a philosophy that drives the company's investments in motorsport communities.

Through this initiative, Speedmaster sends a powerful message to racers: “Your dedication matters. Keep chasing that win light – we’re behind you all the way.”

As the 2025 racing season roars to life, Speedmaster’s partnership with NHRA’s Be A Winner, Be A Member program will inspire and support racers across the country, helping to build the next generation of champions—one local win at a time.