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Project Blackbetty: A 1930s Silhouette Built with Modern Precision

Speedmaster's second SEMA replica build connected the company's origin story to its engineering approach - assembled the old way, engineered for what comes next.

Written by
Steve
Published on
November 30th, 2018

The Build

Blackbetty was Speedmaster's second replica build, introduced at SEMA 2018. The team had four months from concept to completion. Built by the same crew that assembled Speedmaster's first build, Blackbetty followed the same principle: preserve the history of the format. Two people, a small workshop, and the tools to do it right - the same way these cars were originally built in the 1930s.

The brief from CEO Jason Kencevski was specific: the car had to carry the feel of a classic 1930s machine while integrating engineered technology designed to remain relevant a decade later. That balance - heritage in form, precision in function - is central to how Speedmaster approaches every project.

"Maybe, when you get in and you drive it and you turn a corner; you put your foot down; you shift a gear; you will feel all of that technology, all of that hard work, all of that application - you will feel all that. You're one with the car." - Jason Kencevski, CEO

Origin and Intent

The design drew inspiration from a '33 Roadster - a car with direct ties to Speedmaster's founding. Peter Kencevski, the company's founder, sold his own '33 Roadster to fund Pete's Performance, Speedmaster's original speed workshop. Blackbetty was built to honour that connection.

The name itself was chosen to carry personality and nostalgia - grounding the project in something felt, not just fabricated. Blackbetty was designed to expand the definition of what a Speedmaster build could represent: not only a performance machine, but an object that connects engineering to emotion.

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