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Since 1979

Designed. Engineered. Manufactured.

Performance and aftermarket parts — from individual components to complete assembled systems and built-to-order vehicles. One brand. Three continents. Since 1979.

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Our Story

From a Garage in Sydney to Three Continents

In 1979, Pete had a problem. The parts available weren't good enough for the engines he was building. So he made his own.

What started as one engine build turned into two, then three, then a workshop full of local racers who'd heard about the quality of the work. Pete's Performance opened in a modest garage, built on a straightforward principle: if you're going to put your name on a part, you'd better make it yourself.

Pete's Performance — where it all started

As demand grew, so did the operation — tooling, machinery, and eventually, full in-house manufacturing. The name changed from Pete's Performance to Speedmaster, but the standard never did. Pete's son Jason grew up in that workshop, learning the trade at his father's side. He now leads a company that spans three continents and more than 500 employees — still building under one name, still manufacturing in-house.

The garage is long gone. The principle isn't.

The Evolution of the Mark
1979
The Original
1990s
The Badge
2010s
The Wordmark
Today
The Mark
"My dad built engines for people he knew. I watched him do it as a kid — every part checked, every clearance measured, nothing left to guesswork. That's still how we think about it. The tools changed. The scale changed. The standard didn't."

— Jason Kencevski, CEO & Founder's Son

Product

From Radiator to Rear End

Designed. Tested. Manufactured.

The Speedmaster catalog spans thousands of SKUs across engine, drivetrain, air and fuel delivery, ignition, electrical, cooling, and accessories — for street, race, hot rod, restoration, and marine applications. Every product is designed and engineered in-house.

Individual Components

The foundation of the catalog. Cylinder heads, intake manifolds, camshafts, connecting rods, crankshafts, pistons, rocker arms, valve covers, timing sets, oil pumps, distributors, starters, water pumps, pulleys, and thousands more — across Chevy, Ford, Chrysler, and Pontiac applications.

Complete Assembled Systems

Cylinder heads, top end kits, engine rotating assemblies, EFI systems, supercharger kits, third member assemblies, transmissions, and crate engines — selected, matched, assembled, and tested before they ship. Built in Speedmaster's own assembly departments.

Built-to-Order Vehicles

Complete car builds from radiator to rear end. The Blackbird® Daytona Coupe, Blackhabu® '65 Cobra Roadster, Blackbetty® '33 Coupe, and BlackGT® GT40 — each built by hand in Speedmaster's California facility, combining period-correct aesthetics with modern engineering.

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This is Speedmaster

Process

In-House — From Design to Delivery

Most aftermarket brands source parts and apply their label. Speedmaster designs, engineers, and manufactures in its own facilities. That distinction defines everything — from how products are developed to how they perform.

Engineering

Every Speedmaster product begins with in-house design and engineering. From concept through CAD, prototyping, and production tooling — the process stays internal. The result is a catalog built on engineering rationale, not sourcing convenience.

Testing & Validation

Products carrying the Speedmaster Track Proven badge have met strict entry and exit criteria through real-world testing — on the road, on the track, and in marine applications. Critical components carry SFI Foundation certification across multiple specs, and Speedmaster holds NHRA approval for crankshafts.

Operations & Scale

Speedmaster's Rialto, California distribution center operates across 799,960 square feet of inventory on a fully automated conveyor system — 10 seconds of maximum human handling time per parcel. The facility ships to over 98% of the US in two days or less.

1979Established
500+Employees
3Continents
27SEMA Awards
SFI · NHRACertified & Approved
Motorsport & Affiliations

On the Track. In the Culture.

Speedmaster has a longstanding presence in professional motorsport — as a sponsor, manufacturer, and co-developer of race-proven components.

Speedmaster is the full primary sponsor of Josh Hart's Top Fuel Dragster with John Force Racing — the most decorated team in drag racing history. Hart won the 2026 NHRA Gatornationals in the Speedmaster livery's debut race. The partnership extends beyond sponsorship — Speedmaster and JFR co-developed the USA-ProStreet™ 8-71 Billet Supercharger, bringing championship-grade blower technology to the street.

In 2026, Speedmaster also signed Melanie Johnson as a primary-sponsored driver in NHRA Top Alcohol Dragster — expanding the brand's presence across multiple professional categories in the NHRA Mission Foods Drag Racing Series.

Speedmaster's motorsport footprint also includes previous sponsorship in NASCAR and over 20 drag racing championships across professional categories.

On the road, the Speedmaster roadshow covers 16 states and 15,000 miles annually across 24 scheduled events — putting the brand and product directly in front of builders and enthusiasts.

27SEMA Global Media Awards
14Consecutive Years
20+Drag Racing Championships
24Roadshow Events Annually

At the industry level, Speedmaster has earned 27 SEMA Global Media Awards across 14 years — and the CEO has been selected as a finalist for SEMA's GEN III Innovator of the Year.

Collaborations

The Company We Keep

Beyond motorsport, Speedmaster partners across enterprise, culture, and philanthropy — connecting the brand with audiences and institutions that share the same standard.

Oracle NetSuite · YPO · Movember · The Macallan · NHRA · John Force Racing · and more

Explore Our Partnerships
Key Milestones

Milestones

1979Pete's Performance founded — solving a problem one engine at a time
1990Speedmaster Engineering Sydney established — 50+ staff, 40+ CNC machines
1995First SEMA Show appearance, Las Vegas
2005First US distribution center opened in Los Angeles
2006International manufacturing operations established
20075-axis CNC machining capability added — complex components including engine blocks
2011Purpose-built 75,000 sq ft US distribution center launched
2014USA-Assembled Program launched — cylinder heads, third members, transmissions, and complete engines assembled in LA
2015CEO awarded SEMA 35 Under 35
2016Automated distribution center launched in Sydney. First company patent
2020Fully automated conveyor system deployed at Rialto facility
2021In-house aluminum casting capability established. Multiple patents approved
2022National roadshow program launched — 24 events across 16 states annually
2025SEMA Data Excellence Platinum rating. 15th consecutive year at SEMA Show
2026Full primary sponsorship of Josh Hart's Top Fuel Dragster with John Force Racing — Hart wins NHRA Gatornationals in Speedmaster livery debut
2026Melanie Johnson signed as primary-sponsored driver — NHRA Top Alcohol Dragster

The story is still being written.

Follow what's next — from product launches and race results to the people and partnerships behind the brand.