Speedmaster Chief Digital Officer James Domensio has been recognised as one of Australia's Top 50 People in E-Commerce for 2021. The recognition follows a period of measurable digital acceleration within the company's first 12 months of his tenure.

Digital Growth Under Pressure

The global pandemic reshaped how automotive aftermarket companies operated. For Speedmaster, it became an inflection point. With increased demand across digital and non-digital channels, the company leaned into its existing technology infrastructure and applied focused execution.

"What we have achieved in a short period has been paired with the boom of COVID and the strong tech and infrastructure already in place. Intense focus on digital and non-digital channels produced measurable results." - Jason Kencevski, CEO

Scaling the Team

With COVID-19 restrictions in place, Domensio partnered with Chief Technology Officer Erickson Pereira to bridge operational gaps. In a compressed window, the team recruited and onboarded a 33% increase in headcount across multiple US states - a mix of automotive industry veterans and technology-focused talent.

"The new hires represented a diverse range of talent, some industry veterans in the automotive space and others using technology as the enabler of business success as they learn our industry." - James Domensio, CDO

Built for What Comes Next

With vaccine availability shifting the market landscape, the Speedmaster team operated from a clear position: the baseline had permanently changed. The infrastructure stress-tested during the pandemic now serves as the foundation for what follows.

"COVID put the team in a unique position, and like in the past, we showed our ability to think quickly and pivot - thanks to the values we have built over more than 40 years. Our People, Our Products, and Our Approach." - Jason Kencevski, CEO