BRAND GUIDELINE

Learn how to use the Speedmaster® brand.


Welcome to the official Speedmaster® Brand Center—your go-to resource for everything related to the Speedmaster brand. Here, you'll find essential tools and guidance to ensure consistent and impactful representation of our brand across all mediums.


Brand Identity Guideline

Please read the Corporate Idendity Guideline before using any Speedmaster Assets


View .pdf →





OUR LOGO

The Speedmaster logo is a bold and dynamic expression of our brand identity. Its sleek and modern typography is complemented by the dynamic lines, which symbolize movement, innovation, and our commitment to progress and excellence. The interplay of colors—black, white, and red—evokes strength, clarity, and energy, reinforcing the bold character of the Speedmaster brand.

Symbolism of the Three Pillars

At the heart of our logo design are the three pillars, which represent the foundational elements of our brand:

  • Our People: The driving force of our organization, representing innovation, expertise, and collaboration.
  • Our Product: A testament to our passion and dedication to delivering value, quality, and excellence.
  • Our Approach: Our unique perspective and strategy that differentiate us, built on bold thinking and relentless innovation.

More than just a visual mark, our logo captures the essence of Speedmaster—where passion, performance, and precision come together.


Download our logo pack ↓

Our logo pack includes all formats PNG, EPS, SVG & AI.





VARIATIONS

To ensure versatility and maintain brand integrity across various mediums, our logo is available in the following color variations:

  • Full-Color Logo: Preferred for most applications. It' i's available in black and white versions.
  • Monochrome Logo: Available in white for use on dark backgrounds and black for light backgrounds. Suitable for minimalistic designs, monochromatic printing, or situations where color is not an option.





OUR COLORS

The Speedmaster color palette reflects the strength, clarity, and energy of our brand. Each color plays a specific role in conveying our visual identity:

  • Black: The primary color, symbolizing sophistication, authority, and professionalism.
  • Red: Used sparingly (no more than 5–10% of an overall design) to add bold accents and emphasize key elements.

Our red is a powerful highlight color that draws attention without overwhelming the design, ensuring a clean and balanced aesthetic.



PANTONE®
Black 6 C

RGB 0 0 0
HEX 000000
CMYK 75 68 67 90


PANTONE®
7621 C

RGB 171 35 40
HEX AB2328
CMYK 0 100 87 22






SPECIAL LOGOS

[DO NOT USE without approval from the Brand Team.]

In addition to our primary logo, we have a set of special logo variations that are reserved for unique and specific applications. These logos reflect the flexibility and creativity of the Speedmaster brand while maintaining alignment with our core identity.

Usage Guidelines

Special logos are to be used only with prior approval from the branding or marketing team. They are reserved for:

  • Limited-edition products or merchandise.
  • High-profile campaigns or events.
  • Collaborations with partners or co-branded materials.
  • Special internal projects or celebrations.


Minimalist Version:

A stripped-down version of the logo for subtle or sleek design needs. Applications: Embossing, monochrome merchandise, or understated designs.


Download Minimalist Logo ↓


Dynamic/Edgy Version:

This variation emphasizes energy and raw creativity, ideal for high-impact or experimental contexts. Applications: Youth campaigns, events targeting a bold and unconventional audience.


Download Edgy Logo ↓


Outlined Version:

A clean and modern outline style for a sophisticated look. Applications: Premium packaging, collaborations, or exclusive designs.


Download Outlined Logo ↓






TYPOGRAPHY

Typography plays a crucial role in defining Speedmaster’s visual identity. Our chosen typefaces ensure clarity, consistency, and professionalism across all communication channels. The typography guidelines below outline the primary and complementary typefaces and their usage rules.

Primary Typeface: Barlow Semi Condensed

The Primary typeface for Speedmaster is Barlow Semi Condensed. It is a sans-serif typeface from Google Fonts. Barlow is a slightly rounded, low-contrast, grotesk type family. Drawing from the visual style of the California public, Barlow shares qualities with the state’s car plates, highway signs, busses, and trains.
Barlow Semi Condensed Light should be used for body and be set in upper and lower case.

Download Font Family ↓


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Need Help or Have Questions?

If you have any questions about the Speedmaster Brand or need assistance with brand assets, please contact our Marketing Team.

Email: marketing@speedmaster.com

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