Assets & Brand Guidelines
Learn how to use the Speedmaster® assets.
This page contains everything needed to represent Speedmaster correctly — logo files, colour values, typography, and usage rules. Read the Corporate Identity Guideline before using any Speedmaster assets.
Brand Identity Guideline
The complete guide to representing Speedmaster — logo usage, colour values, typography, spacing, and application rules.
View PDFOur Logo
The Speedmaster logo is built around three core elements: the wordmark, the dynamic lines, and the three-pillar structure. Together they reflect the foundations of the brand.
The Three Pillars
At the centre of the logo are three pillars — each representing one of Speedmaster's brand foundations:
- Our People: The team behind the brand. The builders, engineers, and operators who turn decisions into product.
- Our Product: Designed, engineered, and manufactured. Everything that carries the Speedmaster name is built to perform.
- Our Approach: Independent thinking, long-term decisions, and a commitment to earning trust through execution — not announcement.
Download Logo Pack ↓Includes all formats: PNG, EPS, SVG & AI.
Variations
The Speedmaster logo is available in the following variations to maintain consistency across different backgrounds and applications.
- Full-Color Logo: Preferred for most applications. Available in black and white versions.
- Monochrome Logo: White version for dark backgrounds; black version for light backgrounds. For minimalistic designs, monochromatic printing, or situations where colour is not available.
Full-Color
Monochrome
Our Colors
The Speedmaster colour palette is built on three values: strength, clarity, and restraint. Black is the primary colour. Red is used sparingly — no more than 5–10% of any design — as an accent that draws attention without competing with the primary elements.
HEX 000000
CMYK 75 68 67 90
HEX AB2328
CMYK 0 100 87 22
Special Logos
For use only with prior approval from the Brand Team.
Special logo variations are reserved for specific applications. Submit requests to marketing@speedmaster79.com before use. Approved applications include limited-edition products or merchandise, high-profile campaigns or events, partner or co-branded materials, and special internal projects.
Minimalist Version
Stripped-back version for subtle or understated design needs. Applications: embossing, monochrome merchandise.
Dynamic/Edgy Version
Emphasises energy and contrast. Applications: events, high-impact campaigns.
Outlined Version
Clean outline style for a refined finish. Applications: premium packaging, collaborations, exclusive designs.
Typography
Primary Typeface: Barlow Semi Condensed
Barlow Semi Condensed is a sans-serif typeface from Google Fonts — a slightly rounded, low-contrast grotesk family drawn from the visual language of California public signage. It is the primary typeface across all Speedmaster communications.
Usage: Barlow Semi Condensed Light for body copy, set in upper and lower case.
Download Font Family ↓abcdefghijklmnopqrstuvwxyz
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Contact
Questions about brand usage or asset requests — contact the marketing team.
marketing@speedmaster79.com
© 2026 Speedmaster. All rights reserved.