From Engineered Parts to Complete Vehicles

Speedmaster has begun manufacturing its first custom automobile in the United States. The move marks a deliberate expansion from the company's position as a vertically integrated performance parts manufacturer into complete, built-to-order vehicles.

The decision was driven by a pattern in customer demand. Speedmaster CEO Jason Kencevski described the shift as a direct response to what the company was hearing from its most engaged customers.

"We were listening to our customers, which everyone should do, and they were saying, 'We love your parts, but we want a complete solution.'" - Jason Kencevski, CEO

Building on a Proven Foundation

Speedmaster specialises in engineering new performance parts for classic cars, with a particular focus on muscle cars. The collector and restoration market is niche, but demand is growing - particularly from collectors in Asia and the Middle East seeking rare, purpose-built vehicles rather than production models.

The timing aligned with recognition at the industry's highest level. After winning two SEMA awards at the trade show - bringing Speedmaster's total to eight awards in seven years - the path forward became clear.

"We had four or five of our top customers in the room, so we asked if they would buy a Speedmaster-built muscle car. We had a deposit from one and interest from a second and third customer right then." - Jason Kencevski, CEO

The Partnership and the Process

Speedmaster invested in an American manufacturing company that held the rights to replicate three iconic chassis and body designs, including the Shelby Daytona Cobra Coupe. Speedmaster supplies all other components from its own engineering and manufacturing operations.

The two companies assembled a proof-of-concept vehicle. Production has now officially commenced. Each car is custom-built - the engineering from the proof-of-concept informs the rest, but every build is tailored to the customer's specifications.

"It's not about mass production. People might want more power or grip, or one car might need a different suspension that requires different engineering." - Jason Kencevski, CEO

The first production car is based on the Shelby Daytona design, due to be completed in time for Kencevski to drive it to the SEMA show in Las Vegas on 1 November. The full build process is being filmed for a US television production. A buyer has already placed a deposit on the vehicle, which is expected to sell for more than US$500,000.

"It's definitely a Speedmaster car, it has all our DNA in it. What we currently do is award-winning." - Jason Kencevski, CEO

What Comes Next

Custom cars represent one phase of a longer-term plan. Speedmaster intends to transition into manufacturing muscle cars with electric powertrains. The electric engine - currently being patented by a Speedmaster engineer - is an internal inverter design capable of 2,000 horsepower at half the energy consumption of comparable electric platforms. These vehicles will be priced between US$260,000 and US$500,000.

"At the end of the day, I believe muscle cars will never phase out, but going down the electric engine route is self-preservation." - Jason Kencevski, CEO

"Every year for the last five years, we've shown year-on-year growth thanks to innovation. We're now shipping to over 100 countries worldwide. It's not about building parts or custom or electric cars, it's the way we do it that's the aim." - Jason Kencevski, CEO

About Speedmaster

Founded in 1979, Speedmaster is a vertically integrated performance company delivering complete, engineered performance systems across engines, drivetrain, and forced induction. With more than 500 employees across three continents and over 25,000 parts designed, engineered, and manufactured in-house, Speedmaster operates as a unified brand built on engineering precision, long-term thinking, and measurable results. Learn more at speedmaster79.com.