Newsroom

Two Speedmaster-liveried dragsters lined up at the Lucas Oil NHRA Winternationals — Josh Hart in Top Fuel with John Force Racing, and Melanie Johnson in Top Alcohol Dragster with McPhillips Racing at her home race in Pomona.

Speedmaster has signed a primary partnership with Top Alcohol Dragster driver Melanie Johnson for the 2026 NHRA season. The partnership launches at the NHRA Winternationals at In-N-Out Burger Pomona Dragstrip, expanding Speedmaster's presence across two levels of NHRA competition.

Josh Hart drove the Burnyzz Speed Shop/Speedmaster Top Fuel dragster to victory at the 57th annual Amalie Motor Oil NHRA Gatornationals on March 8, 2026 — winning in his first race with John Force Racing, defeating reigning world champion Doug Kalitta, and setting a new Gainesville Raceway track speed record.

Speedmaster has entered a multi-year partnership with John Force Racing as co-primary sponsor of Josh Hart's NHRA Top Fuel dragster, with associate sponsorship across all three Funny Car entries for the 2026 season.

At the 2025 SEMA Show, the Speedmaster Podcast recorded 16 live episodes featuring guests from BendPak, FiTech, NHRA, Oracle NetSuite, Drake Motorcars, and more - covering engineering, brand-building, racing heritage, and automotive culture.

Speedmaster is partnering with Movember as primary sponsor of Josh Bilicki's No. 91 Chevrolet Camaro at the NASCAR Xfinity Series Championship Race, bringing men's health awareness to Championship Weekend at Phoenix Raceway.

Speedmaster's 2025 corporate retreat brought global leadership together in Palm Springs for four days of strategic planning, team recognition, and cross-border collaboration. The gathering reinforced a long-standing commitment to building alignment across three continents.

Speedmaster has joined the NHRA's Be A Winner, Be A Member program as a sponsor for the 2025 season, providing prize packages including gift certificates for performance parts to bracket racing winners at local NHRA member tracks.

Speedmaster enters the NHRA Contingency Program for the 2025 season, posting cash rewards for winners and runners-up competing with its 9-inch third member assemblies and performance cylinder heads.

Speedmaster hosted the highest-attended YPO gathering at SEMA 2024, co-hosted by CEO Jason Kencevski and MotoRad CEO Matt Buchholz, featuring industry discussions and the debut of a BendPak collaboration video.

During the 2023 SEMA Show, Speedmaster recorded a series of live podcast episodes at the Speedmaster Gallery, featuring guests from Amazon, FiTech EFI, Eibach, and professional motorsports.

During the 2023 SEMA Show, Speedmaster hosted a private event for Young Presidents' Organization (YPO) members at the Speedmaster Gallery, bringing together leaders from multiple industries for direct conversation and exchange.

At the 2023 SEMA Show, Speedmaster secured three additional Global Media Awards and a SEMA Data Excellence Award, bringing its career total to 21 Global Media Awards in 13 years.

At the 2023 SEMA Show, Speedmaster presented a dedicated gallery space featuring vehicles and components that represent the company's engineering depth and build capability.

Speedmaster CEO Jason Kencevski and CMTO Erickson Pereira represented the company at the 2023 AutoZone Vendor Summit in Memphis, Tennessee - strengthening a key retail partnership across three days of sessions and meetings.

Melissa Parra earned Speedmaster's Employee of the Year for 2022 - her second consecutive year. The announcement came at the Palm Springs leadership retreat, followed by a full ceremony at the Rialto facility.

Twelve Speedmaster leaders from Australia and the United States gathered in Palm Springs for a three-day retreat combining strategic planning, team recognition, and a private tour of the local Porsche dealership.

At Oracle NetSuite's inaugural SuiteConnect event in Australia, Speedmaster CEO Jason Kencevski joined NetSuite founder Evan Goldberg on stage to discuss how Speedmaster leverages the platform to operate at global scale.