In 1979, the company was founded with Pete's Performance, which was a small speed workshop. It began by building engines for customers as a hobby, and it has now grown to include selling, assembling, manufacturing and racing high performance engine parts. Over the years, the company has grown into a worldwide high performance powerhouse. Growing from a one-man bricks-and-mortar business; to now a supply chain in which entails more than 400+ people all across the world. Today, Pete's Performance has evolved into the internationally known Speedmaster: which has distribution centres and offices is Sydney, Los Angeles and Shanghai.
Founded in Sydney Australia with one CNC Machine increasing to sixty 5-Axis CNC machines before being acquired in 2013. The Company's main focus has always been "Speed to Market", launching 1,200+ new products each year. Needing just one month to develop a new product and get it on to the shelf, compared to the six-month industry average. PCE has a policy of zero advertising, preferring to invest a percentage of revenues in new product development. These products being white-labeled to most of the biggest brands in the business.